#ChikenSad: Jollibee's 'major systems upgrade' upset consumers, KFC on the move

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Chikenjoy lovers are now everywhere online tweeting and posting with a hashtag #ChickenSad due to shortage of Jollibee meals brought by their major systems upgrade. KFC sees the opportunity to release a new campaign.

MANILA - Jollibee is now lacking supplies to accommodate the orders of their famous Chickenjoy meal as they are undergoing system upgrade as per the official statement of the company.

Consumers put on their feelings regarding this matter. Many worries while others are disappointed and questions the unavailability of some meals in the menu.

Here are some emotional tweets from the netizens:







While others are questioning the shortage, some are are a bit disappointed:



Jollibee VP for Marketing Harvey Ong sent an e-mail message to GMA News Online stating that some of their Metro Manila branches and the nearby cities only have limited menu on the current operation due to the "ongoing major systems upgrade" on the part of their delivery services.

According to the netizens, branches in Recto, Divisoria, Bonficaio Global City in Taguig, and De Castro in Pasig City are experiencing stock out problem.

Meanwhile, KFC rides the trend of #ChickenSad and released their latest advertisement.

Post by KFC.


This new campaign of KFC Philippines was started on August 7, 2014, riding on the hashtag started by the Chickenjoy lovers who showed their disappointment online.


Isn't "systems upgrade" too broad or too sketchy?


Customers are doubting what's really behind the current upgrade in progress that is causing some branches to operate with a limited menu.

A couple of tweets which seem like the "systems upgrade" doesn't correlate enough with the current shortage:





Marketing Department of Jollibee side


In response to the questions and to the disappointed tweets from the customers, VP for Marketing Henry Ong apologizes for the inconvenience brought by this "systems upgrade"

They also rest assured that Jollibee is working hard to get the supplies back available in all of the affected branches at the soonest possible time.


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XOLXOL: #ChikenSad: Jollibee's 'major systems upgrade' upset consumers, KFC on the move
#ChikenSad: Jollibee's 'major systems upgrade' upset consumers, KFC on the move
Chikenjoy lovers are now everywhere online tweeting and posting with a hashtag #ChickenSad due to shortage of Jollibee meals brought by their major systems upgrade. KFC sees the opportunity to release a new campaign.
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