WATCH: Agonizing antidrug ad shows how illegal drugs can destroy families

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It thoroughly conveys what tragedies can illegal drugs cast upon families.

Brilliante Mendoza, an award-winning filmmaker, has directed two heartbreaking commercials showing the disastrous effects of illegal drugs on the users' lives and their families.

The heartbreaking videos were shared by the Facebook page of Presidential Communications (Government of the Philippines) on Friday, September 2. These are part of the government's way to fortify their campaign against illegal drugs. The producer was the Presidential Communications Office with the contribution of the Movie and Television Review and Classification Board (MTRCB) in an effort to cease illegal drug use.

One ad was titled "Father" wherein the father of a family had been using drugs for a long time causing plight for his family. The father was always not present in many of his daughter's essential events, taking his family for granted. In the end, he had to pay for the price of drug abuse as his life started to deteriorate.

Another video titled "Mother" features the struggles of a working mom abroad whose son is a drug addict, using the money of his mother to fund his vice.

The world-class advertisements were created for free, according to Presidential Communications Secretary Martin Andanar and filmmaker Brilliante Mendoza.

These commercials are expected to air on television and cinema houses all throughout the country. TV network ABSCBN and SM malls have agreed to air the advertisements for free.
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"The advertisements will target Filipino families who might be dealing with problems caused by drug abuse. The message is all hope is not lost, the time to end illegal drug-dependence is now," Andanar said.

Who is Brilliante Mendoza?

He is a critically-acclaimed Filipino filmmaker who directed world-class films such as Kinatay, The Masseur, Service, Captive, Thy Womb, and Ma'Rosa.

He also won as the Best Director at the 62nd Cannes Film Festival for his movie, Kinatay on 2009.


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XOLXOL: WATCH: Agonizing antidrug ad shows how illegal drugs can destroy families
WATCH: Agonizing antidrug ad shows how illegal drugs can destroy families
It thoroughly conveys what tragedies can illegal drugs cast upon families.
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